European producers of pet supplies are very successful on the Chinese market. Some 70 per cent of the Chinese buyers purchase pet supply products such as food, clothing and medicine in Europe, because the quality is convincing. Many Europeans are currently expanding their production and setting up locations in China. 

 

Whose idea was CIPS? 

 

I visited Interzoo for the first time in 1996 and liked the special orientation of the pet supplies exhibition to the needs of the producers and their partners. This was how the idea of CIPS originated.

 

The pet supplies market in China is huge. What makes exhibiting in Europe worthwhile for you? 

 

We started the overseas market in order to gather valuable experience and now concentrate on the domestic market. Our continuous presence as exhibitors at Interzoo in Nürnberg is intended to make European exhibitors aware of CIPS and encourage them to exhibit in Peking.

 

What are your impressions of the German market? 

 

The German industry’s potential is tremendous. The pet supplies market in Germany is growing rapidly, without the varied products from the German producers suffering any loss of quality. Whereas imports and exports are roughly balanced in Germany, China is still very heavily dependent on imports from other countries.

 

If you look back on your many years of experience, what differences exist between the German and Chinese exhibition market? 

 

The differences used to be bigger. Today, both exhibition markets are very modern and internationally orientated, but each market does have its special cultural features.