To achieve a more successful relationship between exhibitors and exhibition organisers, a credible governing body is required. In response to this need, the Association of African Exhibition Organisers (AAXO) was recently founded. It arose from a collaboration between some the largest, most successful and most experienced event organisers across a range of trade, consumer and conference exhibitions in Southern Africa, namely Specialised Exhibitions Montgomery, MMI South Africa, Hypenica, Thebe Reed Exhibitions, Spintelligent, Terrapinn, The Wedding Group, LTE - Leaders in Trade Exhibitions, SA Confex Services, TE Trade Events, Exposure Marketing and Inspire Trade Exhibitions. AAXO has already engaged with a number of stakeholders, and the association is rapidly gaining traction. The ITE Group plc and Mining Indaba, for example, have expressed an interest in joining AAXO attracted by the wealth of benefits that membership offers. One upcoming event is AAXO ’s free Exhibitor Training Day (October 14, 2015 at the Ticketpro Dome, is exclusively for exhibitors with links to members). According to Projeni Pather, Managing Director of Exposure Marketing, “The drive and energy of the organisation means a very proactive approach to problem solving, and strong leadership for members who need guidance and assistance.” Dee Reuvers, CEO of SA Confex Services, adds, “AAXO also offers small and start-up companies the benefit of mentorship. This ensures the future success of exhibitions and exhibitor participation at the standard that is expected”.www.aaxo.co.za |