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Gulf Air flies higher with Bahrain Expo Authority

Gulf Air and Bahrain Exhibition & Convention Authority (BECA) announced that Gulf Air will be the official carrier for all events organised by BECA in Bahrain and abroad. Speaking after the signing of the agreement, Gulf Air Chief Executive Officer Bjorn Naf said that the airline and BECA have entered into a strategic alliance aimed at boosting the Kingdom's position as a leading destination for corporate meetings, incentive travel, conferences and exhibitions. "As the only national carrier of the Kingdom, we are constantly looking at ways to promote Bahrain to the world and bring the world to the kingdom," said Naf. "Our alliance with BECA will surely have significant and positive impact on this initiative." Under the terms of the agreement, BECA and Gulf Air will initiate direct marketing and online activities, event sponsorships and customer programmes that will see both organisations delivering additional, special customer care benefits to their respective clientele. (se) www.bahrainexhibitions.com and www.gulfair.com

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