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Seven new CEIR reports released

The Center for Exhibition Industry Research (CEIR), Dallas, TX, USA announces the release of seven of its most popular research reports, now available with all-new data on exhibition industry attendee quality and characteristics. Based on 2007 survey response data compiled by Exhibit Surveys, these reports individually and collectively highlight that exhibitions deliver highly-qualified prospects with buying influence to exhibitors. According to the research conducted, an overwhelming 77 percent of all qualified attendees at exhibitions represent new potential customers for exhibiting companies, and 82 % have purchasing influence. CEIR's new reports confirm fresh data on seven key topics in exhibition marketing and show management, including the average traffic density for exhibitions, how much time attendees spend at exhibitions and the percentage of attendees that do not attend more than one exhibition. All seven reports have been added to the CEIR Reso urce Library. (se) www.ceir.org

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