 With 20.77 million m², the space sold at venues in Asia reached a new record in 2016 – up from 19.69 m² the year before. Overall, that represents a year-on-year increase of 5.5%. Of that total, 58% was sold in China, representing 12.0 million m². That is close to six times the space sold in Asia’s second largest trade fair market, Japan (2.06 million m²). The Philippines was the fastest growing trade fair market in Asia in 2016, as space sold jumped by 9.6%. Other Southeast Asian markets that outperformed the regional average included Vietnam (7.3%) and Indonesia (5.8%). China, Asia’s largest trade fair market, was the second fastest growing market last year, posting growth of 7.7% in 2016. India was close behind China, recording a growth rate of 7.4%. By the end of 2017, venue capacity in Asia will be more than 8.1 million m² and the number of venues operating in Asia will reach 218 – more than double the 100 venues that were in operation in 2004 when the first edition of this report was published. In 2018, that figure will rise significantly again after the opening of another mega venue in Shenzhen, China, eventually adding 500,000 m² of gross indoor capacity to the regional total. These are the results of the 13th edition of UFI's annual report on the Trade Fair Industry in Asia, based on research undertaken by Business Strategies Group (BSG) in Hong Kong. (kf)
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